Provision API credentials
Create an account and navigate to Marketing → API keys. Register your domain, generate a key, and restrict usage to authorized origins.
Documentation
Implementation guide
Configure tracking, synchronize customer properties, and launch workflows with accurate analytics.
Identify customers on your site
After authentication or form submission, call Marketing.identify() with a stable identifier (email or user ID).
Client-side identification
Marketing.identify({
email: '[email protected]',
id: 'usr_12345',
name: 'Alex Morgan'
});Synchronize profile properties
Use the Customer Properties API to push CRM attributes. Properties power segmentation, workflow conditions, and reporting.
Configure automation
Build event-triggered workflows and scheduled campaigns. Review delivery, opens, and engagement in customer analytics—scoped to marketing sends only.
Connect sending infrastructure
Under Marketing → Integrations, connect your email providers (Gmail, SendGrid, Mailgun), SMS via MSG91 or Twilio, and WhatsApp via Meta or Twilio WhatsApp. Transactional system mail remains separate from marketing analytics.
Monitor live visitor activity
On Premium plans and above, open Marketing → Live tracking to watch regional traffic, page-flow treemaps, and individual customer journeys in real time.